It's a blog. It's a drink. It's a blink. It's Heath Buckmaster.
What happened to Homo sarcasmus?
Hey, what happened to Homo sarcasmus – a new species of blog from Heath L. Buckmaster?
Oh it’s still here, it’s just been re-branded for 2010.
Every major company goes through rebranding at some point and now was the time for me to move away from digitalheath.com (and you’ll note I never referred to my blog as “Digital Heath” – which was confusing to start with), and also time to move away from “Homo sarcasmus”.
The content is still rich and ridiculous, but in terms of branding I need to separate things out a bit. Homo sarcasmus is still relevant and present (and in book form so go buy them), but now BuckmasterFlash can emerge triumphant and new.
Cheers!
